Lara Steenvoorden appointed Editor-in-Chief of Women's Health

Amsterdam, July 31, 2025 – Lara Steenvoorden has been appointed as the new Editor-in-Chief of Women’s Health Netherlands. In her new role, she will lead both the print and digital activities of the brand.

Steenvoorden brings extensive experience in both publishing and (digital) marketing. She previously worked as Managing Editor Commercial Content at &C by Chantal Janzen, served as Online Editor-in-Chief and columnist at Kek Mama, was Editor-in-Chief at Me-to-We, and Online Coordinator at Veronica Superguide.

Combining content strategy, editorial leadership, and digital marketing, Steenvoorden is a perfect fit to drive growth ofWomen’s Health Netherlands across all brand platforms.Since October 2024, Women’s Health Netherlands has been published by PXR under license from Hearst Magazines International. The brand’s website was recently migrated to PXR nēxt, PXR’s advanced digital platform to further support digital growth alongside print efforts.

Ernst Keyzer, CEO of PXR, on the appointment: “Lara not only brings a wealth of experience, but also a fresh perspective on how Women’s Health Netherlands can continue to expand. Her strategic insight and creative energy are a great match with our ambitions for the brand. With Lara at the helm, we are fully committed to the next phase of growth for the brand.”

“It is an honor to lead Women’s Health, a powerful platform for women who want to invest in themselves physically and mentally, and who choose a lifestyle full of energy, balance, and confidence,” Steenvoorden said of her new role. “I look forward to further sharpening our brand identity and deepening the dialogue with our audience through conversations that resonate, challenge, empower and inspire action.”

About Women’s Health
Women's Health is the largest wellness media brand for women, providing readers with the motivation and inspiration to make positive, healthy changes in their lives. Launched in 2005 and published by Hearst Magazines, Women's Health is a trusted, award-winning source of information, with 11 editions globally and an extensive reach across print, online and social platforms.

About PXR Media
PXR Media is a leading publisher focused on passionate communities ranging from sports and technology to lifestyle and science. PXR’s portfolio includes Voetbal International, VoetbalPrimeur, Autoblog, Bright, Scientias, Men’s Health, Women’s Health, Runner’s World, BabyBytes, Bicycling, and VoetbalNieuws.nl.

About Hearst Magazines International

Hearst Magazines International, a unit of Hearst Magazines, encompasses more than 200 editions and 150 websites around the world. Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines’ print and digital assets reach 138 million readers and site visitors each month — 54% of all adults in the U.S., 52% of all Millennials and 49% of all Gen Z adults over the age of 18 (Source: 2025 comScore Multi-Platform© MRI-Simmons – 03/25/F24). The company publishes nearly 260 magazine editions and 200 websites around the world.

Photo: Tom Cornelissen