13 Nov. 25
PXR and ODMedia Launch the Netherlands' Premier Sports Video Network
PXR and ODMedia today announce a strategic partnership to build the largest and most reliable sports video network in the Netherlands. This collaboration creates a unique ecosystem that unites premium sports content, authentic football media, and strong communities – distributed across YouTube, Connected TV, and online platforms.
The Power of Sports, on Today’s Screens
The way sports fans consume content is changing rapidly. Where linear TV once dominated, it’s now all about on-demand video, algorithm-driven scrolling, and community-driven platforms. PXR and ODMedia are responding to this shift by reaching sports fans in the places and formats that matter most to them.
Through this partnership, advertisers gain access to premium, broadcast-quality content at scale via YouTube channels including Viaplay, several Eredivisie football clubs, VoetbalPrimeur, and Voetbal International.
Ernst Keyzer, CEO PXR: "With ODMedia on board, we combine premium content with powerful distribution and commercial impact. Together, we’re setting a new standard in sports video."
Sjef Pijnenburg, CEO ODMedia: "This partnership aligns perfectly with our mission to make valuable content widely, safely, and effectively accessible – for sports fans and advertisers alike."
The commercial management of this sports network is handled by NextDay Advertising, part of PXR. For campaigns and collaborations, partners can contact their regular contact person at NextDay or email sales@nextday.media.
About PXR
PXR is an independent Dutch media company that combines the publishing of strong brands with high-quality content, media sales, innovative technology, and events. With Voetbal International and VoetbalPrimeur, PXR is a leading force in football media. In recent years, PXR has expanded its portfolio to include titles such as Men’s Health, Women’s Health, Runner’s World, Bicycling, Bright.nl, and Autoblog.nl.About ODMedia
ODMedia is a global leader in video distribution and monetization, working with platforms such as YouTube, Viaplay, and other premium content partners worldwide.