PXR and Voetbalmedia join forces to sell online advertising space

Voetbalmedia and PXR enter into partnership. Starting August 1, PXR will be responsible for selling commercial advertising space on the Voetbal.nl website and app. Through this strategic partnership, PXR expands its expertise to a unique audience: that of Dutch amateur football.

Unique Reach in the World of Amateur Football

Voetbal.nl is the platform for amateur football in the Netherlands, boasting no fewer than 1.4 million users. The app and website are used by players, coaches, parents, and fans of all ages. Thanks to the collaboration with PXR, brands can now advertise more effectively and with greater precision to this vast audience of football enthusiasts.

PXR Sees Opportunity in Amateur Football

“We are extremely proud of this partnership,” says Ernst Keyzer, CEO of PXR. “Voetbalmedia has a unique reach in the amateur football community. Their strong content and loyal user base, combined with our expertise in digital media and data-driven ad sales, form a powerful proposition for advertisers.”
Keyzer continues: “With our experience as publisher of VI.nl and VoetbalPrimeur.nl, we know exactly how to engage football fans.”

Voetbalmedia Welcomes PXR’s Expertise

“By partnering with PXR, we’re bringing in a team that truly understands how to turn online reach into valuable campaigns,” says Felix van der Kooi, Managing Director of Voetbalmedia. “This collaboration allows us to focus even more on the continued development of the Voetbal.nl platform, while PXR ensures the commercial advertising opportunities are optimally leveraged.”

Partnership Begins in August

The partnership officially launches on August 1. Advertisers interested in the opportunities can contact PXR’s media sales agency NextDay via www.pxr.nl/adverteren.

About PXR

PXR is an independent Dutch media company that combines strong content-driven brands with media sales, innovative technology, and events. With titles like Voetbal International and VoetbalPrimeur, PXR holds a strong position in the football media landscape. In recent years, PXR has expanded its portfolio with brands such as Bright.nl, Scientias.nl, and Autoblog.nl. The company is active across several verticals, including sports, lifestyle, technology, and automotive.

About Voetbalmedia

Voetbalmedia is a subsidiary of the Royal Dutch Football Association (KNVB) and focuses on the development, management, and monetization of football-related websites, mobile apps, and other platforms—including Voetbal.nl. Through its Voetbal.nl app and website, Voetbalmedia reaches hundreds of thousands of football fans every week, from players and coaches to parents and supporters of all ages.